Rosen Hotels & Resorts Expands In-House Healthcare Program With New Onsite Associate Medical Center
The Rosen Medical Center, A Place for Healing and Wellness Adds Wellness Coordinator, Rehab Center, Fitness Center, 12 Additional Treatment Rooms, More Specialists and More Specialty Services to Its Offerings
ORLANDO (August 12, 2011) – Rosen Hotels & Resorts announced today it will build a new in-house associate medical facility, The Rosen Medical Center, A Place for Healing and Wellness, which will open in March of 2012. The new 12,000 square–foot facility will be located at 7600 International Drive, Orlando, Fla. 32819, near the current 4,000 square-foot Rosen Medical Center located at the Quality Inn International hotel on International Drive, one of seven Rosen properties in Orlando. The building will be constructed according to LEED (Leadership in Energy and Environmental Design) Certified standards as outlined by the U.S. Green Building Council.
The new building’s additional 8,000 square feet will provide space for more treatment rooms, new rooms for mammograms and other specialty screenings, examination rooms for specialists, a physical therapy/rehabilitation center and an adjoining fitness unit. The company also recently hired a wellness coordinator to oversee the growing roster of free health and fitness programs it offers to employees. Once the new medical center opens, the current medical center will be transformed to hotel meeting space.
While in-house, corporate healthcare programs recently came under fire by select physicians on national news programs for being “disconnected from healthcare,” having “no network for referrals,” being ineffective at holding employees accountable for their own wellness and prevention, and for being financially risky, the continued growth and cost-savings of Rosen’s comprehensive program, which was established in 1991, proves that corporations can indeed effectively take charge of their employees’ health and wellness ? and save a considerable amount of money doing so.
The medical center is just one part of the hotel group’s extensive in-house healthcare program which provides 6,800 Rosen Hotels & Resorts associates, their dependents, and students from the UCF Rosen College of Hospitality Management with personalized care with a focus on wellness, healing, prevention, low premiums, minimal co-payments for office visits and prescriptions, and readily available appointments. The multi-lingual staff includes three full-time physicians, two nurse practitioners (ARNP), a full-time social worker, a part-time dietician and a part-time podiatrist, among others.
Features of the Rosen Hotels & Resorts program include preventative care such as annual physicals, comprehensive screening lab tests, well-baby care, pregnancy case management, weight management and dietician services, smoking cessation, flu shots and vaccines, mental health and dental benefits, as well as exercise programs, classes and fitness groups.
Contrary to the belief that in-house solutions are “disconnected from healthcare” and have “no network for referrals,” Rosen’s medical center is linked with a broad and established network of specialists at Florida Hospital Healthcare Systems as well as other specialists who have been individually selected by the Rosen medical team. Once referred to a specialist, patients are tracked by a case manager to ensure that they are seen in a timely manner and receive quality care.
According to Kenneth Aldridge, RN, BSN, MS-H.S.A., Director of Health Services, “Our medical team knows who and why patients are in the hospital. With a smaller base of patients and more personalized care, our physicians are able to truly care for and oversee all aspects of their patients’ health.”
The claim that in-house healthcare “will not work for preventative medicine” is also a fallacy. The Rosen Medical Center conducts prostate screening exams, mammograms for breast cancer, ultrasounds for screening aortic aneurysms and carotid artery blockages, and in the new facility, dexascans (DXA) for osteoporosis. Patients are regularly referred to a gastroenterologist for screening colonoscopies. A variety of other tests can be performed in-house, including X-rays, electrocardiograms (EKG), and more, as well as lab work. Programs also exist for diabetes care, prenatal care and pregnancy prevention. A comprehensive pharmacy program includes an in-house pharmacy conveniently dispensing the most common medications on-site for no or little co-pay to the associate and additional programs that provide prescriptions to purchase over-the-counter medications at prices less than retail, as well as 90-day mail order and 90-day retail programs.
Rosen Hotels & Resorts has also proven that bringing healthcare in-house can, in fact, save money for both the company and its employees. Today, the program costs Rosen Hotels & Resorts approximately $14 million annually, while the national average for a company its size is a whopping $36 million annually. While the rest of the nation’s premiums have been increasing at an astronomical rate, far exceeding the CPI, Rosen’s costs “per covered life” have remained relatively steady, averaging approximately $2,900/per covered life for the past five years versus approximately $7,500/per covered life which is the national average. Additionally, workers’ compensation costs at Rosen Hotels are a fraction of the hospitality industry average and the company’s employee turnover percentage is in the teens, versus the hospitality industry average of 100 to 150 percent.
Costs to associates remain low as well. For the majority of associates, premiums are $14.75 per week, while family coverage is $48.25 per week, which also includes dental coverage. Primary care visits are only $5 while pediatric care, smoking cessation, physicals and diagnostic testing are free. Specialist co-pays are only $15. Not only do Rosen associates pay little out of pocket, they don’t have to take off work or lose pay in order to visit the doctor ? all visits to the medical center are “on the clock.” Even free transportation is provided.
Rosen associates play an important part in making preventative medicine more effective. “Our in-house program helps associates feel even more empowered and accountable for their health because wellness is at the heart of everything we do,” said Harris Rosen, President & COO, Rosen Hotels & Resorts. “We have an incredibly low turnover rate because our associates know that we’re invested in helping them stay healthy and we provide a scope of benefits that simply aren’t offered elsewhere in the marketplace.”
Rosen’s healthcare program has even been endorsed by members of the United States House of Representatives, Congressman Alan Grayson (FL-8) and Congressman Frank Pallone (NJ-6 and House Subcommittee Chair on Health), who toured the Rosen Medical Center in 2009, prompting Grayson to say, “This is the kind of innovation in healthcare that can be spread nationwide and save the nation as much as a trillion dollars. Yes, that’s a trillion with a ‘T’! We have a healthcare leader right here in Central Florida.”
In 2008, Rosen Hotels & Resorts was lauded for its innovative and forward-thinking in-house medical care and insurance program with one of only nine prestigious 2008 Apex Awards from hub magazine, the official publication of UnitedHealth Group. In the same year, the company was also named a “Platinum Level Start! Fit Friendly Company!” by the American Heart Association and was listed in Fortune magazine. The Orlando Business Journal recognized it as one of only two “Employer Health Care Heroes” in 2009.
For many years, Rosen has promoted and readily shared his model for employee healthcare with other business and community leaders. “You don’t need a medical degree to put a program like this together,” said Rosen. “Companies with 1,000 covered lives or more can cost-effectively build an in-house program,” he advised. “Those with lesser numbers can combine their efforts with other businesses.”
In fact, to help other businesses develop a program like his, in 2010, he launched a new venture — Rosen Healthcare Solutions. The service is promoted via ProvInsure, Harris Rosen’s insurance agency and risk management consulting company, and assists companies in either setting up their own primary care medical centers, or setting up and operating the facility on a turnkey basis.
To earn a LEED Certified rating or better, the company will incorporate a number of environmentally friendly materials into the construction of the new medical center as well as incorporating sustainable building and business practices. Skylights and natural lighting will be incorporated into the building design to lessen energy costs, and heating and air conditioning systems will have built-in set points and controls. Only low-emitting materials such as paints, adhesives, sealants and flooring will be used for the interior of the medical center, improving the air quality. The medical center also will support alternative transportation methods, such as the associate shuttle, public transportation and bicycle racks. Water and energy conservation practices will be utilized both indoors and out to lessen the ecological footprint of the new building. Rosen Hotels & Resorts will employ the services of a LEED experienced engineer to ensure that sustainable practices are being used throughout development of the site.
The new medical facility is just one of many new construction initiatives Rosen has implemented during this past year. All of Rosen’s properties with the exception of his newest, the Rosen Shingle Creek, have undergone major guest room and public space refurbishing projects. In addition, Rosen recently completed the Rosen Centre Skywalk to the Orange County Convention Center and will soon begin construction on a second skywalk from the Rosen Plaza to the Convention Center. The total cost of these initiatives is approximately $50 million which includes the creation of jobs for approximately 500 workers. Rosen states that now is a good time to do this work because construction costs are low and he believes that in due course the economy will improve and when it does, he states that “we will be ready.”
Over the past 37 years, Rosen Hotels & Resorts has grown from 256 to approximately 6,300 rooms, approximately six percent of the total guest rooms in Central Florida. Today, the Rosen family of hotels, which includes the award-winning Rosen Shingle Creek, Rosen Centre and Rosen Plaza, and four leisure properties in the Orlando tourist corridor, including the Quality Inn International, Rosen Inn at Pointe Orlando, Rosen Inn closest to Universal and Clarion Inn Lake Buena Vista, remain committed to providing outstanding value for all guests.
For more information, visit www.rosenhotels.com or call 866-33-ROSEN.